As online food ordering is taking over the food market, business owners should think about how to be more efficient and customer-oriented when it comes to order pick-ups. There are various ways to store prepared food while it waits to be collected by the consumer, some of the more traditional options are wire racks, heated shelves, or even the reception counter. One other possibility that’s becoming more popular is the food locker, and they’re taking order pick up to an entirely new level.
In the late 1990s, technology changed the way food was ordered from the traditional calling and placing an order to using an online app. Technology has once again changed a step in the food ordering and pick-up process. Not only can an order be placed online, but a food locker can alert the consumer when the order is processed and ready for pick up. The locker not only reduces the number of labor hours needed to assist with online orders, but it provides a safe, contactless space for the consumer to pick up their food.
How a Pick-Up Cabinet System Works
THE ORDERING PROCESS:
Nothing changes here. The order is placed online, prepared, and cooked to the customer’s request. The biggest difference, though, is that customers are now updated on the progress of their meals. Once an order is placed, they are given a confirmation and receipt. This triggers preparation and fulfillment. Customers are notified when their orders are ready via text message or email notification delivered right to their mobile devices or computers. This provides real-time assurance and a sense of consumer control during the entire exchange.
THE PICK-UP PROCESS:
Once an order is prepared, the customer is notified it’s ready for pick-up, and food is loaded into the locker. When the guest enters the location, the cabinet can be opened via QR code or a customized code sent directly to a mobile device with the confirmation.
THE ANALYTICS PROCESS:
The pickup lockers can be stand-alone where an operator enters orders using the touchscreen or they can be integrated with a POS system. Integration gives operators a full range of analytics to gain important business intelligence that can help guide future changes to service and delivery. Data is collected and used to monitor and streamline the process. Based on the analytics provided, operators can improve their order fulfillment process and inventory management, flex their menu options based on popularity, and schedule labor according to fluctuations in customer traffic.